Approximately 72 million consumers plan to shop online from home or at work on Cyber Monday, the ceremonial kickoff to the online holiday shopping season, compared with 60.7 million last year and 59 million in 2005, according to a Shop.org survey, conducted this weekend by Big Research.

The survey also found that 31.9 percent of adults will shop on Cyber Monday, up 17.3 percent over last year (27.2 percent).

"Retailers will be unveiling a variety of incredible one-day sales on Cyber Monday to bring consumers to their Web sites," Shop.org Executive Director Scott Silverman said. "Online retailers consider Cyber Monday a virtual Black Friday and will be offering promotions that will be tough to beat later in the holiday season."

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