Diamond Trading Co. sightholder Eurostar Diamonds International announced this week that it will launch a $2 million marketing campaign at BaselWorld 2008. While the company is keeping specific details about the program under wraps, Eurostar did reveal that the campaign will feature the "360-degree Eurostar: Trusted by the World's Most Prestigious Watch and Jewellery Brands" positioning. According to a release from the company, this highlights its strong market reputation and strategic competencies in diamond manufacturing and marketing.

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