A group of retail members who belong to the Continental Buying Group (CBG)have joined the Web-based retail program Bridal Ring Builder, designed to give brick-and-mortar stores the type of inventory levels and convenience offered by online competitors. Developed by diamond importer M. Geller, Ltd., the program gives the CBG members access to a platform that provides their bridal customers access to an inventory of 30,000 certified diamonds, a choice of settings, plus 3-D technology that allows users to view virtual engagement rings from all angles.

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