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Jewelry News - Domestic & International News: Blue Nile: A Guy's Best Friend - By Jay Greene

Blue Nile: A Guy's Best Friend - By Jay Greene

When Web entrepreneur Jason Calacanis was ready to pop the question to his girlfriend, he turned to his computer. Blue Nile (NILE), the leading diamond jewelry marketer on the Net, helped him bone up on such factors as color, cut, clarity, and carat—the famous Four Cs. Turned off by high-pressure salespeople, he snapped up a three-carat diamond online, spending "tens of thousands of dollars" for it.

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